Ways to Improve the Management of the Economic Efficiency of Construction Enterprises in the Innovative Economy

The purpose of this study is to evaluate the effectiveness of the innovative activity of the enterprise digitization in the economy. The paper offers a system of economic indicators to evaluate the market attractiveness of innovative projects and the readiness of the enterprise to implement them. With the help of these indicators, it is possible to estimate the situation, determine the opportunities of the innovative product in the market, as well as the financial and economic opportunities of the enterprise.