THE EFFECT WORD OF MOUTH, PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS AT MIE GACOAN IN SIDOARJO

Objective: The research aims to determine Word of mouth, Product quality, and Price on Purchasing decisions for Gacoan noodles in Sidoarjo. Method: By using a quantitative approach, this approach can be used to test theory objectively by looking at the relationship between variabels. Sampling was taken using a no-probability sampling technique using a purposive a sampling method, the total sample was 100 Gacoan noodles consumers in all Sidoarjo district oulets. The data analysis technique uses multiple linear regression analysis with the SPSS V25 program. Results: The research results include; Word of Mouth influences Purchasing Decisions, Product quality influences Purchasing Decisions, Price influences Purchasing Decisions. Novelty: This research provides new insights into consumer purchasing behavior in the local culinary industry, specifically targeting Gacoan noodles consumers in Sidoarjo, which has not been widely studied in previous literature.

Kata Kunci