Publication Details
Issue: Vol 4, No 6 (2021)
ISSN: 2576-5973

Abstract

Globalization, openness, and competition are transforming service markets. Knowledge is becoming more accessible, technology is becoming more sophisticated, and service lifecycles are becoming shorter. To meet this challenge, additional innovation management tools are needed to ensure the success of new or improved products and services. This article examines the relationship between the application of innovation management strategies and technologies and the growth of service businesses. Process were sent via an online questionnaire, and Sample size is 100 and the study used basic random sampling completed questionnaires were returned and processed. Respondents voluntarily submitted their information via a unique URL emailed to each member of our sample. Poll. To investigate the hypotheses, we used hierarchical moderated regression analysis (H₁, H₂). were tested using Spass. An online questionnaire was used to collect data for this investigation. The purpose of this study is to determine and analyze the positive benefits of innovation management strategies for service businesses. The findings indicate that innovation management techniques have a significant impact on service companies and that leading innovation organizations make greater use of IMT.

Keywords
Innovation Management techniques service organizations development of working methods