Publication Details
Abstract
In order to better understand the connection between product differentiation and organisational success, this research employed MTN Nigeria, Uyo as its case study. The study's null hypotheses were based on the study's stated aims. This study is using a survey as its research method. Two hundred ninety-five (295) employees from MTN Nigeria, Uyo were included in the study's population. One hundred and fifty-nine people were chosen at random from the total population. A questionnaire was the means through which information was gathered. Completed surveys were analysed using descriptive statistics and linear regression. Product differentiation strategy, as the results showed and concluded, is to provide goods and services with features that set them apart from rivals and are highly appreciated by customers. According to the findings, product design may have a positive effect on an organization's performance, hence it is advised that management pay more attention to it. In order to increase profits and aid consumers in making purchasing decisions, businesses should advocate for strong product branding.