Innovation and its Impact on Reducing Customer Condescension Study at AL-Qasim General Hospital / Iraq

With the rapid technological and industrial progress, health organizations face various challenges that require innovative solutions to these problems and unconventional thinking patterns, so the current study aims to analyze how innovation affects customers' sympathy with health care providers. To achieve this goal, the study relied on the descriptive analytical approach. Among the most important conclusions of the current study are the following: Studying the impact relationship between innovation and the customer, and providing strong support for these links, as it shows its importance and positivity in solving problems between the health institution and its customers, despite that. These variables affect how it works. Their relationship is strong. The study also recommended a set of points, the most important of which are: that innovation limits customers, so a health organization that hopes to reduce customer sympathy must improve innovation processes.