Publication Details
Issue: Vol 6, No 2 (2023)
Pages: 169-172
ISSN: 2576-5973
Abstract
Understanding the characteristics, preferences, attitudes and opinions of visitors and the travel trade is an important starting point for any tourism destination. Market Research can also assist in identifying new markets and in monitoring the performance of your tourism sector.
Keywords
Marketing
Digitalizing
Profit
Advertising
Marketing research