Publication Details
Abstract
Digitalization is one of the most urgent problems, it is necessary for companies to gain competitive advantages, increase their efficiency and improve business performance. The purpose of the study is to identify the relationship between the financial performance of companies and the degree of digitalization their business processes. Operating profit was chosen as the main financial indicator, which reflects the results of the current core activities of companies. To calculate the digitalization index, information data from McKinsey was taken based on six dimensions: digital marketing, experience with digital products, e-commerce, electronic customer relationship management (E-CRM), social networks.