Business Entities Advantages of Using Relationship Management (CRM) Systems in Business

This article reveals the importance of effective and systematic organization of relations between enterprises and customers in the world economy based on scientific works of foreign scientists and rich experiences of famous companies. Also, the existing problems related to the marketing activities of business entities of our country are listed on the basis of statistical analysis, and as effective solutions to these problems, recommendations are given for the successful development and implementation of mutual relations with buyers in the activities of business entities.