Publication Details
Issue: Vol 7, No 1 (2024)
Pages: 49-51
ISSN: 2576-5973

Abstract

This article explores the diverse marketing strategies and activities undertaken by economic entities, including small businesses, corporations, and nonprofits. In the ever-evolving landscape of global commerce, understanding the intricacies of these marketing activities is crucial for any economic entity looking to succeed. We delve into various marketing methodologies, digital transformation in marketing, consumer behavior analysis, and the role of data analytics in shaping marketing strategies.

Keywords
marketing marketing strategies of economic entities digital marketing transformation consumer economic ethical considerations and sustainability in marketing