Publication Details
Issue: Vol 7, No 9 (2024)
Pages: 644-667
ISSN: 2576-5973

Abstract

This study aims to examine the impact of entrepreneurship strategies on employee performance, with job satisfaction serving as a mediating variable, in telecommunications companies operating in Iraq. A sample of 340 individuals from senior and middle management was selected using random sampling. The study employed a descriptive analytical method, and data were collected via a questionnaire. Analysis was performed using SPSS and AMOS software. The results indicated a statistically significant effect of entrepreneurship strategies on both employee performance and job satisfaction. Furthermore, job satisfaction was found to mediate the relationship between entrepreneurship and employee performance. Recommendations include fostering a supportive environment that enhances job satisfaction, encourages creativity, and improves employee performance.

Keywords
Entrepreneurship Employee Performance Job Satisfaction