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This article examines the theoretical and methodological foundations shaping the development trends in Uzbekistan’s insurance sector. The study aims to analyze the evolving roles of insurance services, especially as the nation transitions from a centralized to a market economy, and the impacts of globalization on the sector. Using both qualitative and quantitative approaches, data from Uzbekistan's national statistics and relevant literature were examined to uncover key shifts in insurance models and consumer expectations.The results reveal that the traditional state-backed insurance structures are being redefined to accommodate privatized and client-centered services. Distinctions between “insurance service” and “insurance product” are clarified, with the former offering the promise of coverage and the latter encapsulating this promise in a practical economic form. This nuanced understanding is essential for establishing clear regulatory and legal frameworks.Findings also underscore the growing influence of technological advancements and consumer demand for tailored insurance solutions. Recommendations emphasize further theoretical exploration and practical research to develop comprehensive policies that support both economic stability and individual needs in Uzbekistan’s evolving insurance landscape.