Issues Of Developing A Strategy To Increase The Competitiveness Of The Enterprise and Increase Its Efficiency In The Modern Economy

The liberalization of the economy in the Republic of Uzbekistan implies further transformation and modernization of the market of means of production, respectively, the formation of a competitive environment. Based on this, this article discusses the issues of developing a strategy to increase the competitiveness of an enterprise in the modern economy and increase its efficiency, the purpose of which is to justify the need to develop a strategy to increase the competitiveness of an enterprise for each enterprise in the modern economy today. The article also analyzes the concept of competitiveness and strategy in enterprises in the economic literature and provides a holistic scientific view of its definition. At the end of the study, the author's suggestions and recommendations are given on the issues of developing a strategy to increase the competitiveness of the enterprise and increase its efficiency.