The Factors Roles That Affect E-commerce Adoption in Iraqi Small and Medium Enterprise

This research fills the gap in research focused on the region by examining factors that motivate the adoption of e-commerce by small and medium enterprises (SMEs) in Iraq. Although there is plenty of research on e-commerce adoption in developed countries, there is little about e-commerce adoption in Iraq. This research uses the quantitative approach whereby a survey was distributed to SMEs and analysed using SPSS 20.0 to determine the relationship of the key factors such as ease of use, security, managerial willingness, firm readiness, cost, expected advantages and customers needs. Security issues, infrastructure constraints, and awareness issues constitute fundamental showstoppers; supposed benefits and cost reduction are strong drivers. Policy and business owners should take note of the results, as they affect the participation of SMEs in e-commerce, which play an important role in support of economic growth and competitiveness.