Publication Details
Abstract
The article is devoted to the study of changes in banks' financial security after the emergence of new digital products. The aim of the study is to identify how the introduction of digital technologies affects the sustainability of financial processes and asset protection, as well as to examine emerging threats and ways to prevent them. The objectives of the work include analyzing key aspects of digitalization such as process automation, remote services, electronic payments and cybersecurity. The results show that digital innovation improves the availability and quality of financial services but leads to an increase in vulnerabilities such as cyber attacks, phishing and data breaches. It is concluded that improving financial security requires the implementation of comprehensive measures, including the use of advanced protection technologies, regular risk monitoring and the development of cyber defense strategies. An important factor in ensuring security is the improvement of financial literacy of the population, which reduces the probability of financial losses due to user errors. The article emphasizes the importance of customer awareness of potential threats and precautions when using digital banking services. It also offers recommendations for banks to improve protection systems and organize customer training, which will increase the resilience of the banking system in conditions of active digitalization. The findings of the study confirm the need to combine technological and educational approaches to ensure effective protection of financial data and the stability of the system in the long term.