Publication Details
Abstract
Motivation plays a crucial role in enhancing employee performance, particularly in sales oriented industries like textiles, where competitive market dynamics demand strategic human resource practices. In the context of Uzbekistan’s textile sector, motivational strategies are often underdeveloped or inconsistently applied, limiting their effectiveness in driving salesperson performance. Despite extensive global literature on motivation, there is a lack of empirical investigation into how various motivational strategies impact sales personnel behavior in Uzbekistan’s textile industry. This study aims to explore and evaluate the effectiveness of different motivational strategies on salespersons in textile product organizations in Tashkent. Through sociological surveys conducted among sales personnel, the study measures perceptions of motivational methods such as economic incentives, participatory management, and communication development. Economic incentives emerged as the most valued yet under-implemented strategy (M=5.72 vs. M=2.52), while communication skills development was both frequently applied and highly rated in importance (M=5.42). Psychological and behavioral approaches also held significant influence. This research uniquely contextualizes motivation within the Uzbek textile sector, offering a classification of five motivational strategy types and revealing discrepancies between perceived importance and actual implementation. The findings underscore the need for transparent compensation systems, tailored motivational approaches, and ongoing dialogue between management and staff. Enhancing these practices may improve retention, drive productivity, and inform policy adjustments in textile marketing management.