Publication Details
Abstract
The rapid expansion of the digital economy has transformed the landscape of service industries, with rental services emerging as a promising sector for digital innovation. In Uzbekistan, the rental services sector has shown notable growth, yet its full potential remains untapped due to limited technological integration and uneven regional development. Despite global advances in digital solutions such as AI, IoT, dynamic pricing, and blockchain in rental service optimization, their application in Uzbekistan’s rental sector—particularly for operational efficiency and equitable market expansion—has not been comprehensively analyzed. This study aims to explore strategies for improving the efficiency of rental services in the digital economy by examining digital transaction management systems, technological innovations, and relevant national policy frameworks. Using qualitative analysis of literature, statistics, and expert assessments, the study reveals that digital tools enhance booking, payment automation, predictive analytics, and service personalization. Findings indicate a twofold growth in national rental services from 2019 to 2023, with 1.9 times growth in the Samarkand region. However, regional disparities and weak legal guarantees remain key obstacles. The research uniquely combines economic data with technology-driven models to assess efficiency improvements in a transitional economy. The study recommends region-specific digital strategies and legal reforms to foster inclusive development. Broader implementation of smart technologies and supportive infrastructure can significantly elevate customer value, operational transparency, and employment generation within Uzbekistan’s rental service sector.