Publication Details
Abstract
This article focuses on improving methodologies for assessing the performance efficiency of e-commerce stores, a critical factor for achieving success and long-term sustainability in a competitive digital market. It explores the need for continuous analysis of internal processes, market conditions, and customer interactions to enhance operational effectiveness, optimize costs, and increase profitability. The study covers key aspects such as financial performance, logistics, marketing strategies, technological advancements, and customer experience. By analyzing customer behavior, market trends, and operational metrics, e-commerce businesses can identify strengths and weaknesses, optimize resource allocation, and strengthen their competitive position. The proposed methodology integrates various performance indicators, including financial, operational, and technological metrics, to provide a comprehensive evaluation framework. A weighted formula is introduced to assess overall efficiency, enabling data-driven strategic decisions. The article also reviews global and local research, highlighting practical tools and methods for real-time monitoring and performance optimization, emphasizing the importance of a holistic approach to e-commerce success.