Publication Details
Abstract
No matter how much science and development progress at the financial and investment level, the investor's behavior remains the main axis in building the investment decision. The research addressed the impact of these behaviors on building the investment portfolio from an analytical perspective. The research reached a set of facts, the most important of which is that the investor often goes with his personal desires at the expense of financial and investment logic. This is a clear indication that the investor's desires and behaviors outperform the scientific and academic decision. The research also put forward a set of recommendations, the most important of which was the necessity of raising the level of awareness among investors in order to recognize that emotion and desire do not meet with scientific methods and approaches in building the investment decision. Accordingly, it is necessary to work on educating investors not to go continuously with emotions and desires that may cause losses in making investment decisions.