Improving the Marketing Mechanism for Increasing the Export Potential of the Enterprise

This article analyzes the theoretical and practical foundations of using marketing tools to increase the export potential of enterprises. The study systematizes the differences between domestic and export marketing, examines the main components of the marketing mechanism, and develops a marketing model for increasing the export potential of enterprises. Based on the practical experience of Uzbekistan enterprises, the effectiveness of export marketing is evaluated and recommendations for increasing export potential are provided.