Assessment of the Current State of Youth-Oriented Tourism and the Service Capacity of Tourism Enterprises in Samarkand Region

Youth-oriented tourism has emerged as one of the most significant and rapidly expanding sectors within the global tourism industry. As young travelers, particularly those between 18 and 35 years old, increasingly seek more personalized, authentic, and sustainable travel experiences, destinations like Samarqand are adapting to meet these evolving needs. This study evaluates the current state of youth-oriented tourism in Samarqand, focusing on the service capacity of tourism enterprises and their ability to cater to the unique preferences of young travelers. Key findings highlight the demand for customized itineraries, adventure tourism, cultural immersion, and sustainable practices. Additionally, the research emphasizes the critical role of digital engagement through mobile apps, social media, and online reviews in shaping the travel decisions of young tourists. The paper concludes with recommendations for tourism enterprises in Samarqand to innovate, personalize services, and integrate sustainability to ensure long-term success in a competitive youth-driven market.