Pricing for Innovative Products

This scientific article is devoted to the study of the process of price formation for innovative products. Innovative products are important in meeting market demand, and their success depends on choosing effective pricing strategies. The article examines different pricing strategies, including top-down, bottom-up, value-based, and cost-based strategies. It also analyzes the importance of the pricing process based on the competitive environment, competitor analysis and market segmentation. This article provides practical recommendations aimed at identifying the most effective pricing strategies for innovative products.