Publication Details
Abstract
This study investigates the impact of strategic awareness on the development of the strategic mindset. A combined methodology was used with two dimensions of strategic awareness (internal, external) and three dimensions of strategic mindset (entrenchment, return, deprivation). 135 questionnaires were distributed among the University of Maysan community, 5 of which were not returned, and a total of 130 accurate responses. It was found there was significant relationship and impact between strategic awareness and strategic mindset. Furthermore, the results highlighted how strategic awareness development was a key mechanism to develop a strong strategic mindset.
Data was gathered by means of questionnaires, which were analysed using the statistics program Smart PLS. The researchers’ hypothesis that there is an interrelationship between strategic awareness and strategic mindset was confirmed. The findings, a number of recommendations were made calling for department and divisional managers to practice certain behaviours that may contribute towards reinforcing strategic awareness and subsequently the overall strategic mind-set within their business units.