The Role of Organizational Culture in Developing Creative Behavior: A Survey of The Opinions of A Sample of Employees At The College of Administration and Economics, Sumer University

The research aims to know the role of organizational culture. with its dimensions (organizational structure, senior management, employees, incentives and rewards) as an independent variable in developing creative behavior as a dependent variable at Sumer University, College of Administration and Economics, in order to reach appropriate mechanisms and recommendations to contribute to strengthening organizational culture in the organization under research The research was based on the descriptive analytical approach. in completing the research, and the research sample included teachers and administrators, estimated at (35) individuals. Data and information were extracted from the research sample via a questionnaire. Use statistical software (SPSS.V, 23) Data processing. The research results showed that the level of organizational culture within the organization under study was high, as it sought to adapt to changes and circumstances and adhered to standards that supported it in achieving its goals. The study highlighted the need to consolidate the concept of organizational culture, given its importance in determining creative behavior among employees.