Publication Details
Abstract
The article analyzes mechanisms for improving the digital transformation of craft industries to accelerate regional economic growth. Craft activities in the regions play an important role in increasing economic activity, ensuring employment, developing export potential, and increasing the income of local businesses. In the digital economy, the production, distribution, and marketing of craft products, their integration into e-commerce systems, and the optimization of value chains require new approaches. The study examines the current state of digitalization in the craft sector and identifies existing problems, limitations, and opportunities. It also develops scientific and practical proposals for the development of craftsmanship in the regions based on electronic platforms, digital marketing, online sales channels, a cluster approach, and the formation of effective management models based on digital infrastructure. The results of the study will contribute to accelerating the digital transformation of craft production, increasing the economic potential of the region, and improving sustainable development indicators.