Forecasting and Evaluating The Efficiency of Investment Activities in Small and Medium Enterprises

This scientific article is devoted to an in-depth analysis of the theoretical and practical aspects of assessing and forecasting the investment activities of small and medium-sized businesses (SMEs) in the conditions of the modern economy. The main goal of the research is to improve existing methodologies and develop new forecasting models used to determine the effectiveness of investment projects for SMEs in a volatile market environment with high uncertainty and risks . The article synthesizes econometric analysis, correlation-regression modeling and discounted cash flow (DCF) methods, and shows ways to optimize the investment decision-making process. The results of the research show that traditional static assessment methods are insufficient in dynamic market conditions, and the introduction of stochastic forecasting methods serves to minimize investment risks and increase capital profitability.