The Impact of Content Marketing on Achieving Brand Awareness (An Analytical Study of The Opinions of A Sample of Samsung Mobile Phone Customers in The Holy City of Karbala)

The research focused on studying the nature of the relationship between two variables (content marketing and brand awareness), where the correlation and influence relationships between the two variables were tested. The research relied on the questionnaire as a tool to collect data from the sample, where the research sample included 24 individuals from Samsung mobile phone customers in the holy city of Karbala. After conducting statistical analysis of the sample’s answers, the research concluded that there are correlation and influence relationships between the research variables, which means accepting the two hypotheses designed for this purpose. A set of recommendations was reached that support the relationships between the two variables.The findings revealed a significant positive correlation between content marketing activities and consumers’ level of brand awareness. Moreover, the results indicated that content marketing exerts a meaningful and measurable influence on brand awareness, thereby confirming the two hypotheses proposed in the study. Based on these outcomes, the research provides a set of practical recommendations aimed at enhancing the effectiveness of content marketing strategies and strengthening their role in increasing brand recognition among target audiences. Overall, the study highlights the important contribution of content-driven approaches to shaping consumer perceptions and reinforcing brand visibility.