The Economic Importance of Digital Marketing in the Development of Online Commerce

This article analyzes the economic importance of digital marketing in the development of the online commerce sector. Digital marketing strategies— including social media, SEO, and content marketing— enable entrepreneurs to reach a wide audience, increase brand awareness, and boost sales. Information is provided on the growth of the online trade system and economic diversification in Central Asia, particularly in Uzbekistan, through the use of digital marketing tools. The article also discusses strategies necessary for improving the effectiveness of digital marketing and the role of government policies.