Publication Details
Abstract
The purpose of this study is to examine the nature of artificial intelligence (AI) and its impact on enhancing banking service quality at Al-Rasheed Bank in Babylon. To achieve this objective, the study adopted a set of hypotheses focusing on the relationship between AI technologies and dimensions, including information technologies, expert systems, and advanced manufacturing technology and the four dimensions of banking service quality, namely tangibility, reliability, empathy, and responsiveness. The study employed the descriptive–exploratory method to collect, present, and discuss data. A questionnaire was used as the main tool for data collection and was distributed to a sample of 100 employees from Al-Rasheed Bank in Babylon. Various statistical methods were utilized to analyze the practical data, including the respondents’ opinions and the testing of research hypotheses. The results revealed a significant effect of artificial intelligence technologies on enhancing banking service quality, indicating that these technologies are already present within the bank under study. The study concluded with several recommendations, the most important of which is the need to increase awareness and training and to encourage banks to incorporate AI-related skills and technologies within their training and development programs.