Publication Details
Abstract
In the context of global climate change, resource scarcity, and sustainable development priorities, improving the efficiency of service sector enterprises within the framework of a green economy has become a key economic and environmental challenge. The service sector makes a substantial contribution to national economies through innovation, value addition, and job creation. But it also puts an indirect burden on the environment and natural resources. The main tactics for incorporating green economy concepts into service sector companies to increase productivity are examined in this article. The study looks at how eco-innovation, digitalization, energy efficiency, sustainable resource management, and environmentally friendly business models can improve operational and financial performance. Particular attention is paid to the application of green technologies, environmental management systems, and the development of green human capital. The study's findings demonstrate that implementing green practices reduces environmental risks while increasing the long-term viability, cost effectiveness, and competitiveness of service businesses. The conclusion of the article is very methodical.