Consumer Choice Theory Utility Function

In this article, the Theory of Consumer choice analyzes the topic of the function of attractiveness and explores the place of this theory in social, economic and cultural processes. Choice theory, in particular, explains how consumers act in the process of making economic decisions. The utility function (or profit) is considered as one of the factors shaping consumer choice, since each consumer strives for the optimal allocation of their resources. The article focuses on determining the role of the naphthalene function in social analysis and economic model. Understanding how consumers meet their needs, how they justify their choices, and how they evaluate efficiency in the process has a great impact on the effective functioning of the economy.