Abstrak

the scientific article contains a comparative analysis of the national brands of six countries based on the methods as brand elements classification, the quality of the proposal constituent slogan, regional brand strategy and national brand ranking results. Developed proposals to achieve sustainable competitiveness of the national brand of Uzbekistan.

Kata Kunci
destination brand logo slogan online image digital demand sustainable competiveness
Pratinjau Dokumen
Pratinjau Tidak Diizinkan

Penyedia jurnal tidak mengijinkan pratinjau langsung.

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