Abstrak

This research design is about how companies use social responsibility as a form of ethics to improve performance in the long term. Entrepreneurs, the government, and society as a whole must ensure that companies are socially responsible. Companies have social responsibilities that are not only limited to providing funds for environmental programs, but also treating their employees well, building long-term relationships with the environment, and running sustainable programs. The urgency of this research is expected to be able to provide direction to companies to carry out social responsibility in making policies and making decisions according to local government policies that support regional cultural tourism. Companies have an obligation to make policies, make decisions, and do things that benefit society, known as social responsibility. Organizational strategies, structures, and systems, as well as cultural and organizational strengths achieve organizational goals. The theories raised include theories of social responsibility and local culture, as well as theories of government policy design reformulation. Using a qualitative descriptive analysis method, supported by interviews, documentation and focus group discussions (FGDs) is expected to provide solutions to reformulate a government policy that can support cultural tourism through corporate social responsibility. This research aims to reformulate the design of government policies on corporate social responsibility to lead and support regional culture in an effort to improve the economy of the community and the Banyuwangi cultural tourism industry. The output of this research is to provide policy design reformulation to the government on corporate social responsibility.

Kata Kunci
Reformulation Corporate Social Responsibility Tourism
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