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The word (discourse), which is included in the structure of the rhetoric of the verbal speech, draws its legitimacy from the nature of the perception of the material that addresses it, and the idea to be established in the recipient's ear, as well as the context in which it fall In the Amwi era, as it was characterized by the fact that it is the environment of political and social disturbance, especially after the killing of (Othman bin Affan) Muslims have gone into a violent conflict, especially Al -Alawi and the Awwan on the one hand, and on the other hand, the current (Al -Zubairi) appeared, demanding the caliphate, as well as the ideas and intersecting ideas and directions that the Kharijites resulted in the capacity of the gap between the conflicting parties to the ruling, so they overcame Tribal relations are renewed and inconsistent nervousness; Iraq is the most powerful and troubled country, In the midst of this bitter struggle, the art of rhetoric has emerged as a strong influential weapon, and a popular market, which contributed to its prosperity in this era. From swimming above it and seizing its forms, but rather the renewal of the terms of the discourse in the Umayyad period, this reflects the movement of cultural development in all its linguistic, social and cognitive forms, and at the same time indicates the expansion of the areas of opponents' warfare, so the confrontation moved from the battlefields to the discourse platforms, and replaced the sword confrontations , With the war of tongues and cognitive excellence on the platforms, because the knowledge arena has expanded and absorbed most of the conflicting parties to the ruling; And it is desirable for intellectual confrontations, and the cognitive conflict, for people to satisfy religious knowledge and literary arts, intellectual philosophy, as this method of precaution has become a systematic necessity to break the collar of wars, and to fold the page of blood, so the opponents needed to provide Quranic knowledge, religious sciences and literary arts In its colors, and the race for the platforms with the types of discourse affecting people, so the Umayyad period is the beginning of the popularity of the art of literary rhetoric, and the diversification of the methods of the discourse historical research and the rooting of the patterns of sciences that the poetic and stylistic linguists have established with the renewal of the concepts of rhetoric, and thus the rhetoric of the discourse will be equivalent to with Text science to form a renewed approach to the races of creative discourse and its deliberative conditions, in the Umayyad period.