Ecosemiotics Study of Erasure in Some Selected Posters

This study examines how linguistic and visual elements in environmental posters influence public perceptions of culture and nature, focusing on two examples: "The Space of Culture – the Place of Nature in Estonia and Beyond" and "Stop Deforestation." Using Stibbe’s (2015) model of salience and erasure, the analysis highlights the contrasting communicative strategies employed. The first poster's hierarchical structure minimizes nature's role in cultural identity, while the second effectively uses urgent language and striking visuals to promote ecological awareness. The findings suggest that integrating diverse ecological perspectives into environmental communication can enhance public engagement and understanding of sustainability issues.