Increasing The Competitiveness of Light Products Based On The Improvement of Motivation Strategies

The need to form motivation strategies for light industry enterprises is related to their effective operation in the competitive environment that has developed in the market of this sector in our country, the displacement of imported goods from the domestic market, the effective development of international markets, and the achievement of active economic growth. Uzbekistan's light industry, as a multi-sector complex, includes more than 10,000 enterprises in the textile, spinning, sewing, knitwear, footwear, and silk industries, as well as about 400 joint ventures, effectively operating, employing a total of 150,000 people. Since the first day of Uzbekistan's independence, special attention has been paid to the organization of trade in light industry products (textiles, ready-made clothing), which are the main consumer goods of the population. Sufficient conditions and opportunities have been created in all regions of the republic for the effective, free, and high-quality operation of market complexes and retail outlets specializing in light industry produucts.