An Analysis of Rhetoric in Crisis: Goodluck Jonathan, Muhammadu Buhari, and the Chibok School Girls Abduction

This study analyzed the rhetoric of Goodluck Jonathan and Muhammadu Buhari regarding the Chibok School Girls' abduction and rescue. Anchored on speech act theory and invitational rhetoric theory, the research employed textual analysis to examine eight speeches delivered between April 14, 2014, and December 31, 2015. Findings revealed that Goodluck Jonathan significantly utilized rhetorical canons (invention, arrangement, memory, and style) in his speeches, whereas Muhammadu Buhari showed minimal deployment of these canons. Both leaders employed rhetorical proofs, but audience reaction primarily questioned their ethos, doubting their credibility and authority in handling the crisis. The study's results indicate that effective rhetoric is crucial in leadership, particularly during conflicts. The analysis highlights the importance of developing comprehensive rhetorical strategies that incorporate all canons of rhetoric to persuade citizens. The research recommends that Nigerian political leaders enhance their rhetorical skills to effectively address national crises, establish credibility, and provide solutions rather than mere rhetoric. By doing so, leaders can better engage citizens and respond to critical issues, ultimately fostering trust and cooperation.