Abstrak

This article analyzes the impact of digital transformation processes on market mechanisms, the competitive environment, and the antitrust control system in service industries theoretically and conceptually. The study scientifically demonstrates that the automation of service delivery processes based on digital technologies, platform models, and the expansion of e-commerce can increase market transparency and efficiency, reduce information asymmetry, and limit the possibility of abuse of monopoly positions. The article reveals the institutional significance of antitrust policy in protecting consumer interests, creating equal competition conditions for small and medium-sized service providers, and stimulating innovative activity in the context of the rapid concentration of digital platforms and large service providers. The combination of digital transformation and antitrust control is based on the assumption that economic efficiency, service quality, and price optimization will increase.

Kata Kunci
digital transformation service networks digital platforms market transparency competitive environment antitrust policy antitrust control Big Data and artificial intelligence platform dominance regulation of digital markets.
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