The Influence of Financial Literacy on Investment Decision-Making Behavior in the Community of Jember City

This study examines the factors influencing investment decision-making in Jember City, focusing on income, money management, and expenditure. Despite the critical role of financial literacy in fostering investment, a 2019 survey by KSEI revealed only 4,102 registered investors in Jember Regency, indicating low investment interest. Addressing this gap, the study employs a quantitative approach with purposive sampling, involving 80 respondents from the local community. Multiple linear regression analysis reveals that income, money management, and expenditure significantly and positively affect investment decisions, with significance values of 0.002, 0.003, and 0.000, respectively. The model's R² value of 0.930 indicates that these variables explain 93% of the variance in investment decisions. The findings suggest that enhancing financial literacy and personal financial management skills can boost investment participation in the region.