Netnography and Digital Community of Facebook: an Empirical Study

Netnography, a field of ethnography is a qualitative research methodology based on specific techniques and pragmatic approaches. Experiences demonstrated through online communication and observation of participants are highlighted by this interpretive research method. This research will examine the effects of Facebook in developing the trust of consumers, movements of Netnography, and their use among the Facebook community. This research aims to explore the possibility of Facebook ethnography while considering the existing literature and its examination as both a research tool and an engaging platform. The research will also give the perspective of using online analytical tools like Facebook analytics or Google Analytics for integration.