Publication Details
Abstract
In recent years, e-commerce in the services sector has grown significantly, becoming an integral part of the global economy. This article analyzes current trends and prospects in the field of e-commerce in services, including such segments as online education, telemedicine, and travel services.
The article discusses the key factors contributing to the growth of e-services, such as the increase in the number of Internet users, the development of mobile technologies, and changes in consumer preferences, especially in the context of the COVID-19 pandemic. It also focuses on the challenges that have arisen, such as data security, high competition, and the need for high-quality customer service.
In addition, the prospects for the development of e-commerce in the services sector are examined, including the implementation of artificial intelligence, personalization of customer experience, and further automation of processes. In conclusion, it emphasizes the need for companies to adapt to rapidly changing market conditions in order to remain competitive and meet the needs of modern consumers.