Publication Details
Abstract
This study explores the role of social factors in learning the Korean language, focusing particularly on Uzbek learners. The rapid global expansion of Korean culture in recent years, often referred to as the 'Korean Wave' or 'Hallyu', has significantly increased international interest in the language. The growing popularity of Korean dramas, music, films and digital media has created new motivations for language learning among young people in Uzbekistan. Against this backdrop, the present study aims to identify and analyse the extent to which social factors influence the effectiveness and motivation of Korean language learning. The study focuses on several key social determinants, including peer influence, family support, the educational environment, exposure to Korean popular culture and access to social media platforms. These factors are examined as important external variables that shape learners' attitudes, engagement and continuity in language study. The findings reveal that the social environment plays a crucial role in fostering positive motivation and sustained interest in the Korean language. Notably, the influence of Korean popular culture and online communities was identified as a significant driver of learners' enthusiasm and commitment. Furthermore, the educational context, including teacher support, institutional resources and collaborative classroom interaction, was identified as a significant contributor to successful language acquisition. The results suggest that language learning is not solely a cognitive, individual process, but is also strongly embedded within broader social and cultural contexts. This study advances our understanding of the sociolinguistic aspects of foreign language learning and offers practical insights for enhancing Korean language education among Uzbek learners.