Scientific and Theoretical Approaches to the Concepts of “Creative Economy” and “Tourism” in the Context of the Global Economy

In this article, based on the analysis of "creative economy" and "tourism" concepts in the system of world economy in accordance with contemporary scientific and theoretical provisions, trends world economic development are revealed; essence creative economy emerges as a result of innovative ideas and cultural resources effective use, economic, social and cultural functions that have industry of tourism sector; mechanisms interaction between them. The work searches for the scientific-theoretical reference points of interpretation of categories “creative economy” and “tourism” from positions behind the situation inside global system. Their conceptual development, methodological approaches and integration modus will be examined in the context of this study. In the study we applied a комплекс methodological approach consisting of complex, comparative, economical and mquiso-geographical analysis. The results reveal the creative economy, which is characterized as intellectual capital, innovation and culture resources impacts economic systems with news areas of reflexivity that become transformation factor for modern systems. Tourism as an opened and multifunctional socio-economic system, is diversified thanks to the creative input: not only cultural heritage but also attractions involving food or craft products lure tourists looking for new experiences; digital innovation allows new ways of consumption and engagement with tourism. The research reveals that the marriage of CI and tourism gives rise to competitiveness enhancement, regional growth and development, national repositioning as well as sustainable economic development. Strategic recommendations include strengthening of institutional support, encouraging human resources development and developing cluster-based creative tourism models.