Implementation of Innovative Methods of Using Entrepreneurial Activity in Increasing the Welfare of the Population

This article examines the role of entrepreneurship in improving the well-being of the population and the importance of using innovative methods in it. The author analyzes the role of small and medium-sized businesses in ensuring economic stability and highlights new approaches (digitalization, social entrepreneurship and "green" technologies) aimed at increasing the income of the population. The article also puts forward scientific and practical proposals on promising areas of poverty reduction and employment creation by improving the business environment