Econometric Analysis of the Relationship Between Service Quality and Economic Efficiency

This article analyzes the role of artificial intelligence and digital platforms in managing service quality in the service sector. In the digital economy, service quality is one of the important factors determining the competitiveness of enterprises. The study examined mechanisms for monitoring and managing service quality using CRM systems, artificial intelligence-based chatbots, Big Data analytics, and digital platforms. The results showed that artificial intelligence technologies are important in increasing service delivery speed, enhancing customer satisfaction, and improving operational efficiency. The results of the study serve to improve the digital model of service quality management in service enterprises.