The Impact of Digital Transformation on the Revenue and Cost Structure of Media Enterprises

Digital transformation has fundamentally reshaped the operational and financial architecture of media enterprises worldwide. This study investigates the impact of digitalization on the revenue streams and cost structures of media organizations. Using a mixed-method approach combining financial analysis and comparative case studies, the research identifies key shifts from traditional advertising-based revenue models to diversified digital income streams, including subscriptions, programmatic advertising, and platform monetization. The findings reveal that while digital transformation reduces certain operational costs, it simultaneously introduces new categories of expenditures such as technology investments and data analytics infrastructure. The study contributes to the growing body of literature on media economics by providing empirical insights into the financial implications of digital transformation.