Publication Details
Issue: Vol 2, No 2 (2023)
Pages: 315-318
ISSN: 2835-3013

Abstract

In this article, anthroponyms (names, surnames, nicknames, nicknames, patronymics, etc.) play an important role in the formation of brand names, and the etymological features of brand names formed on the basis of personal names and surnames are discussed.

Keywords
brand anthroponym pragmatonym product approach classification company firm