Publication Details
Journal: International Journal on Integrated Education
Issue: Vol 2, No 3 (2020)
Pages: 20-22
ISSN: 2620-3502
Check on Google Scholar DOI: 10.31149/ijie.v2i3.250 Visit Article Page

Abstract

One of the topical issues of linguistics concerning the understanding of discourse from the point of view of the basic paradigm "text – discourse" is considered. The features of the language and the tasks of advertising texts in the context of discursive parameters (communicative, semiotic, social) are revealed.

Keywords
advertising text discourse discourse analysis advertising discourse communication
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