Publication Details
Journal: American Journal of Business Practice
Issue: Vol 2, No 2 (2025)
Pages: 193-196
ISSN: 2997-934X
Check on Google Scholar DOI: 10.31149/ajbp.v2i2.1185 Visit Article Page

Abstract

The article discusses methods, theoretical and practical aspects of increasing the efficiency of marketing services by assessing the effectiveness of marketing activities, as well as methods for assessing the efficiency of marketing services. In addition, the article discusses the possibilities of assessing the effectiveness of marketing activities by analyzing the economic indicators of the enterprise.

Keywords
marketing marketing activities marketing service efficiency
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