Publication Details
Issue: Vol 3, No 11 (2020)
Pages: 1-4
ISSN: 2620-3502

Abstract

The author conducts globalization impact conceptual analysis on the national culture and cultural identity formation and development in contemporary societies. The main focus is driven on such issues, as the globalization phenomenon, the extent to which national cultures are exerted influence by globalization, as well as threats and opportunities produced by globalization that reflect on cultures.

Keywords
conceptual analysis globalization phenomenon intercultural adaptation