Publication Details
Abstract
Research purpose: The research aims to identify the relationship between digital marketing and strategic entrepreneurial projects in the Iraqi private sector (Middle Euphrates region), in light of the current environmental conditions facing these projects.
Research design: The research was designed to adopt the descriptive analytical approach. Data were collected through a questionnaire distributed to the researched projects, numbering (34) projects, based on the statistical analysis program (Smart Pls.23).
Results: The results showed the existence of many statistical relationships between the research variables studied, represented by digital marketing and entrepreneurial projects, which were provided by descriptive statistics for the main and sub-variables, in addition to statistical tests of the hypothetical research plan, which includes testing statistical hypotheses between the research variables at the level of the whole and the part. The study also concluded that digital marketing achieves a large market share in the environment in which the researched entrepreneurial projects operate. By following modern methods that involve digital marketing, the world has become a small virtual digital village. These projects provide advanced products and services. The research found that there is an influential relationship between the digital marketing research variables and the entrepreneurial projects studied.
Originality / Value: The research aims to bridge the knowledge gap between the variables studied in the dynamic environment of entrepreneurial projects by using digital marketing and its approach to competitiveness in the entrepreneurial industry.